As a business administration student, after I investigate the condition of the market, finding that the music store opened by Michael Williams has some flaws. Below are the main reasons why the music store was out of business within two months. First of all, such are the CDs in the shopping center, three miles away, that it appeals to people ranging form the young to the old. Furthermore, it is unnecessary that Mr. Williams spent too much fund on buying CDs. Moreover, most of the consumers nearby aged 51-60 are not fond of hip-hop as well as rock. Besides, numbers of people who walk past the store are the most when it is on Sunday as well as Saturday; while, Mr. Williams’ shop is open Monday to Friday. No wonder the business is in the red and shut down ultimately. Due to all of these reasons, one must conclude that a successful business requires previous investigation of the market. And, it is also significant to take capital expenditure into account.
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